Image shows the Lakeland 2024 logo over a landscape photograph of the Lake District/ The logo has the text Lakeland 50 & 100 in the centre of a circle. Coming out from the logo are a pair of wings. Arond the circle is written: Montane Lakeland 50 & 100 2024, everyone here is the best they can be.
Close-up of numerous silver medals for the 'Montane Lakeland 100' event. The medals feature a blue mountain logo and are attached to bright blue ribbons with yellow text reading 'LAKELAND 100'. Many medals are stacked together, with one prominently displayed on top showing the full design.
A group photo of diverse volunteers at the Lakeland 50 and 100 event. About 20 people are posing together, smiling and wearing bright green t-shirts with the event logo on. They're standing in front of tents on a grassy field with trees and hills in the background. Some wear caps and sunglasses.
A group of people in red shirts with the Lakeland 100 and 50 event logo on, standing in a tent. The focus is on a smiling woman with brown hair in the center. Beside her, a person's tattooed arm is visible. The group appears to be clapping or cheering. In the background, some people are wearing blue shirts with the same logo.
A merchandise stand for the Montane Lakeland 50 and 100 event. A yellow hoodie with the event logo is prominently displayed, with a black beanie on top. In the foreground and background, various colored shirts and hoodies with the same logo are visible. The stand is inside a white tent, with cardboard boxes and folded clothing on shelves and tables.
A Montane Lakeland 50 finisher, a smiling woman with long brown hair wearing a blue event t-shirt, stands in the center of a crowd. She is surrounded by event volunteers in red shirts with the same logo, who are applauding and cheering. The scene takes place inside a large tent, at the event's finisher ceremony. The atmosphere is joyful and congratulatory.
The start of the Montane Lakeland 50 race. Runners are passing under a large black inflatable arch branded with 'MONTANE'. Behind it is a 'START' banner. A group of runners in athletic gear with backpacks are beginning their race, surrounded by spectators on both sides. The scene is set in a grassy field with trees in the background, capturing the excitement of the race's beginning.
The start of the Montane Lakeland 100 race. Runners are passing under a large 'START' banner with digital timers showing 17:00:37 for the 50 mile race and 0:00:10 for the 100 mile race. Participants wearing colorful running gear and backpacks are beginning their journey. Spectators line the sides, cheering them on. The scene is set on a sunny day with trees and buildings visible in the background, capturing the excitement and energy of the race's beginning.
A smiling woman with braided hair stands in front of a large Montane Lakeland 50 & 100 2024 logo. She's wearing an olive green flight suit with patches, including an American flag, and has sunglasses on her head. She's holding a cardboard cutout of a fighter jet.

Montane Lakeland 50 and 100 2024

For the fourth year in a row, I’ve been invited back to do the event branding for the Montane Lakeland 50 and 100 event. Every year the event has a theme – so far we’ve had Blues Brothers, Make Legends Not War, and Conistone (Western). Can you guess the theme for 2024?

I am completely awestruck by this event – not just the legends that run 50 or 100 miles through the lake district, but the friendly and inclusive atmosphere created by everyone involved. It’s a pleasure to play a very small part in it.

As if the prospect of your logo being forever etched into a medal that over 2000 people may receive, for the last 2 events, a few people have actually had the event logo tattooed on them! No pressure then 😄 I hope the finishers are proud and pleased with their medals and t-shirts. I aimed to create an event logo that, whilst fitting with the theme, still felt like it belonged to, and represented, this event.

Photos courtesy of No Limits Photography, who are the people to call for photos of events like this!

I know finding and choosing a graphic designer to work on your event branding can be a daunting task, so I hope these testimonials and comments from my clients can give you some idea what it would be like to work with me:

“Wow, we have a winner. The design would be an epic shirt, it’s awesome. Strap line is spot on, very clever. So excited !!”

Marc Laithwaite, The Endurance Store

“Worked with closely with Lyndsey on a number of projects last year. She was a real asset to our team. After being given briefs & branding, Lyndsey worked quickly & efficiently ensuring we hit our deadlines. She was organised & flagged issues for us to work on with our clients. Wouldn’t hesitate to give her more work as I know she would deliver.”

Caroline O’Donovan, Studio Manager, The PPL Group

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