I really enjoyed working on these animated team announcements for British Triathlon. The Paris 24 Olympics was a huge opportunity for Team GB and ParalympicsGB to inspire a new generation of triathlon enthusiasts and I hope their success at the event did just that. The team at British Triathlon came up with the idea of these animated team announcements and needed me to help build and export the full set for use across their social media channels. I loved the mixture of static and moving images to create an individual graphic which gets the personality of each athlete across.
Once the full teams for both Team GB and ParalympicsGB had been individually announced, posters with the full teams on were also created. The athletes had all taken part in a professional photoshoot so that we had a set of matching images to work with. This is so important when creating assets for any campaign – it keeps everything consistent and cohesive.
To preserve the integrity of the Olympics branding, there are a lot of rules which must be adhered to when creating assets which feature Olympic content. Paris 2024 was no different, and it’s important to have people on your team that recognise and understand this.
Liking the idea of having some animated graphics for your social channels? I’d love to help you out!
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