I’ve been honoured to design the event branding for the Lakeland 50 & 100 since 2021, and this Lakeland 2025 event logo design was one of my favourites so far. The event usually has a theme, but this year, the organisers wanted to move away from the idea of it being a movie or pop culture reference. Instead, they wanted something that felt more human and rooted in the community that makes the event so special.
As it marked the 18th year of the event, the team decided to focus on the people who make it what it is – the runners. In the weeks before the event, they invited participants to share their stories from previous years. Tales of triumph, support, determination, and friendship poured in. It soon became clear that these stories were the heart of the event. That’s how the theme and tagline, ‘The Trails We Share,’ came to life.
For the Lakeland 2025 event logo design, I created a modern illustration that brings together two key elements – the Lakeland fells and a stylised storybook. It’s a visual nod to the many chapters written by those who take part.
Colour always plays a huge role in this project. Each year’s palette needs to feel fresh while fitting with the event’s existing identity and available merchandise. After all, these t-shirts, hoodies, and medals become treasured keepsakes – and in some cases, even tattoos! Knowing that people will wear, collect, and remember this design for years to come makes it an incredibly rewarding project to work on.
Looking for a logo designer for your event?! Look no further! I’d be happy to have a chat and send you a quote. Logo designs start at just £500.
Photography courtesy of the only company you would want doing your photos for an event like this – No Limits Photography.
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