Client: PatternMax

Collective members involved: Lyndsey Yates

Branding for PatternMax, software currently in development by ErroZero, which will provide garment designers with affordable, modern, cross-platform ability to draft patterns electronically and sell them online. The brand is intended to break the pattern of sewing brands appealing to women over men. It is to bring sewing and pattern making into the modern era; to offer a contemporary, independent brand for designers to get behind.