CryoCoax Branding

Client: IntelliConnect

IntelliConnect were seeing a big increase in interest in it’s cryogenic products, and they decided to create a dedicated division of the company to oversee this market. They had decided on the name CryoCoax and needed a brand identity that would sit as a subsidiary of IntelliConnect. We decided to keep the typeface the original IntelliConnect logo was created in, but incorporate a graphic element and new set of (related) colours for the CryoCoax brand. As always, a set of guidelines were provided to help the company with the best way to implement their new logo.